Wednesday, November 17, 2010

Peer blog review

According to the Bureau of Democracy, Human Rights, and Labor (2006), Spain holds an “active and independent media with numerous newspapers, television, and radio stations at the local, regional, and national level.  Access to the internet is unrestricted” (p.1).  I found this information very interesting because of the last sentence.  It noted that access to the internet is unrestricted.  That would never be said in information regarding the United States.  Americans do not even understand the concept of not being allowed to access information.  It is always something we have at our fingertips.  This is clear by the abundant social media topics in the blogs of my peers.  It is overwhelming how many countries are undergoing changes because of the changes in media.  It affects everything, especially the public relations practices.  It is of utmost importance to the future of PR to understand the importance of these social media sites.  This is stressed in Kevin Mahoney’s blog.  All areas of public relations can be practiced with the help of social media, including crisis management.  We saw this with the Toyota car dealership crisis earlier this year. 
Another peer’s blog, showed how public relations is not only used in many ways, but all over the world.  She explains how the scientific experiment found in her article actually has a lot to do with public relations.  It is interesting to find how often public relations is used.  Often times we do not even take the action to be one of pr.

Wednesday, November 10, 2010

Experimental Research

For this week’s blog, I found an article discussing how international public relations firms are starting to become more professional.  In order for this to be successful, public relations professionals especially those in governmental areas, have been conducting more experiments.  In order to conduct the experiment, several researchers studied the opinions of certain countries abroad according to newspaper articles.  In this article, the researchers collected data through an interrupted time series design, which is a quasi-experiment.  This type of design discusses the changes that occur over time.  They discovered how to change the images of nations across the globe.  How countries are viewed in the media, makes all the difference.