For this week’s blog, I found an article discussing how international public relations firms are starting to become more professional. In order for this to be successful, public relations professionals especially those in governmental areas, have been conducting more experiments. In order to conduct the experiment, several researchers studied the opinions of certain countries abroad according to newspaper articles. In this article, the researchers collected data through an interrupted time series design, which is a quasi-experiment. This type of design discusses the changes that occur over time. They discovered how to change the images of nations across the globe. How countries are viewed in the media, makes all the difference.
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