Different PR practices in Spain

International public relations is a topic that specifically interests me. I would like to compare the public relations in Spain to the public relation practices of the United States. I plan to study abroad in Spain next semester, so I think it would be beneficial to learn more about the country’s experience with public relations. I would find the differences between the two areas in three different areas that affect pr. These three include cultural, political, and economical differences. Each of these areas change drastically from country to country, making changes even from region to region. I am interested to see how different the two countries are in these three areas.


According to Geert Hofstede’s research on cultural dimensions, Spain has a 50 percent degree of individualism compared to the 91 percent in the United States. The research also states that it is a more feminine country which means that women and men share values and are more tolerant of new ideas. Hofstede ranks the United States as a masculine country where men and women tend to have very distinct roles in society. In contrast with Spain, Americans tend to be more set in their own ways and beliefs. Hofstede has done a lot of research with politics as well within the two countries, which I hope to continue to research during the duration of the blogs. (Hofstede)

I look forward to continuing my research in order to find what works in each area of pr and what the aforementioned countries have in common. It is important to see differences in cultures, politics, and economies to be able to work well with other places in certain areas of public relations.



References:

"United States - US or American Geert Hofstede Cultural Dimensions Explained ." Geert Hofstede Cultural Dimensions. N.p., n.d. Web. 8 Sept. 2010. <http://www.geert-hofstede.com/hofstede_united_states.shtml>.

"Spain - Spanish Geert Hofstede Cultural Dimensions Explained for Espana." Geert Hofstede Cultural Dimensions. N.p., n.d. Web. 8 Sept. 2010. <http://www.geert-hofstede.com/hofstede_spain.shtml>.