It was very interesting to find out the similarities in the Public Relations interests of my peers. The following blogs helped me to understand more on my research topic about the public relations practices in Spain.
Mara Yamnicky has been working on a blog dedicated towards global experiences with public relations. She wrote about a United States article in PR week, which discussed the difficulties public relations practitioners encounter during a campaign. It explained how PR professionals are not willing to spend the time and money they need to in order to conduct legitimate research. Spain is dealing with this very concept now. She also mentions another article from the UK that discusses how most large Public relations companies do not believe that measurement should be used for a large part of the budget. In fact, the practitioners believed that measurement should only account for somewhere between one and ten percent of the budget. Her blog relates to mine because it shows the outstanding differences from the way pr is practiced in the United States, compared to places around the world.
Another blog also took a spin on international public relations. Vam88’s blog is entitled, “International Ethics: Difficult to Define” and its main focus is the ethical practices of France. The information she uncovered from her research is very similar to what I have been learning this semester in my both my public relations research course and my international pr course. When conducting public relations on a global scale, it is important to realize that people from different countries conduct themselves differently than we are used to in the United States. It is important to do research on the country before launching a campaign.
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