Peer blog review

A lot of countries struggle with public relations because of its accessibility to information and research.  Social media is an important part of public relations across the United States and is also an important factor to public relations in Spain.  Casey’s blog post entitled “Unobtrusive Research” explained how the number one job of a public relations practitioner is to keep up with changing media.  The video she used in her blog explained how social media is not only a trend in the United States, but in other countries as well.  Public relations professionals should be able to agree that technology is something that will always be very busy to the practice of public relations.  It is what is important now and will continue to be important for years to come.  It is important for public relations firms to establish a strong technological background.  Building social media in Spain should improve the perceived professionalism of the public relations practitioners, which is something that Spain is struggling with at the moment.

Practicing ethics in public relations is something that I would specifically advise to public relations practitioners in Spain.  This would help to improve the level of professionalization, that according to many studies, Spanish pr tends to be lacking right now.  Lisa Perez’s blog entitled “Research Ethics in the Media”, had a case study that dealt with mistrust of a company’s publics. It explains why people tend to mistrust public relations professionals.  The mistrust comes from professionals often trying to push the limits.  In order to gain credibility, it is important to tell the truth and let the people being researched know what they are really getting themselves into.  If practitioners are honest with their clients, there is no way that public relations will receive a bad name.