Qualitative research

Research is conducted all over the world, although it does not play as big of a role in Spain’s public relations practices. In class, we have discussed the importance of qualitative research.  Observational research helps a researcher gain better insight of the participant.  I found research that described a researcher’s attempt at finding out more about the migration policy and the reactions of Spaniards.  He wanted to understand the ups and downs of becoming an immigrant and discovered the best way to accomplish this would be to observe them.  He conducted his research at Oficina de Extranjeros in Madrid, Spain

The purpose of this study was to discover how to break the negative connotations associated with immigrants.  He thought it was important to discover the problems in the country’s immigration system, in order to break the disconnect between the people.  The researcher was able to figure out more by conducting a study where he could really get to know the thoughts of the immigrants.  If they were to fill out a survey, he would not be able to get such reliable information.  It is important to know what exactly a researcher is trying to figure out, before he or she conducts a study.